Blog Posts

  • 10 Terms You Need To Know If You Are A Candle Newbie

    1 comment / Posted on by Maeva Candles

    There’s a lot of science behind the illumination and fragrance of a lighted candle.  A perfect candle is the result of the right combination of candle wax, burn, wicks, dyes and fragrance. 

    Here are some terms related to the making of candles that will turn you from a candle newbie to a candle connoisseur. 

    Burn Rate:

    A candle's burn rate is the amount of wax consumed per hour in grams. This primarily depends on the quality of the wax and wick used. A candle's burn rate is affected by factors such as exposure to draft and heat, neglect in trimming the wick, leaving the candle burning longer than necessary and some environmental factors.

    Burn Time:

    The total amount of time it takes for a candle to burn to completion is the burn time.

    Cold Throw:


    A term used to describe the strength of the scent before the candle is lit for the first time. This is important as as the cold throw is the first impression of the candle, you're likely to buy it only if the first scent catches your attention. As anyone passing by our offices can vouch for!

    Flash Point: 

    This is the lowest temperature at which wax or fragrance oil of a candle can ignite. For wax it is the temperature at which it combusts and catches fire. For fragrance is the temperature it must reach in order to catch fire when coming in to contact with a spark or an open flame.

    Fragrance Load 

    The amount of fragrance used per the amount of wax. A fragrance load of the range 6-10% is most common. If a candle adds more than the recommended amount, the fragrance oil can separate itself from the wax and seep, creating oily spots.



    This refers to the wax that has melted and run down the outside of the candle. This can happen when the wax being consumed by the flame is more than the wick can effectively absorb.

    Hot Throw (also known as Warm Throw and Scent Throw):

    A term used to describe the strength of a fragrance while the candle is burning.  To evaluate the hot throw of a candle, it needs to be burnt for at least 2 hours but not more than 4 hours. The star of Maeva candles, a long-lasting and desirable strength is what  keeps customers coming back for more!

    Melt Pool


    The liquid layer of wax that forms on the surface of the candle around the wick as the candle burns. A full melt pool should be 1/8 to 1/4 inches deep which will allow the fragrance to disperse more thoroughly into the room.

    Power Burn

    A power burn happens when you burn a candle for more than 8 hours. Such a long period of burn is has a lot of associated risks and is generally not recommended.

    Wet Spots:

    This is when the wax pulled away from the glass, giving an appearance of a patchy "wet" spots. These spots are caused by shrinkage and air bubbles that occur as the wax is cooling inside the container. This issue does not affect the candle's performance in any way and Maeva's talented work-force ensures that this is minimized in our candles.

    Read more

  • Discover the Significance of Light This Diwali

    0 comments / Posted on by Maeva Candles

    Diwali rituals and preparations take place over five days between mid-October and mid-November every year.  Called the festival of lights, Deepavali translates to mean "a row of lights." and this occasion is marked by days of celebration, which literally lightens up homes across the country and dazzles all with its joy.

    All of the origin stories of Diwali have a significance and a story to tell with a common theme of victory of good over evil. Some sources claim that Diwali began as an harvest festival while some believe it to be the celebration of the marriage of Lakshmi, the goddess of wealth, with Lord Vishnu. Even to this day lamps are lit  to help the goddess Lakshmi find her way into people's homes and bless them. 

    The Jain belief marks Diwali as the day when Lord Mahavira attaining moksha while legend owes Diwali to celebrate the return of Lord Ram, Sita and Lakshman from his fourteen-year-long exile and vanquishing the demon-king Ravana.

    In each of the stories, the loyal subjects of the Kingdoms illuminate homes with lights and firecrackers fill the skies as an expression of respect to the heavens for the attainment of health, wealth, knowledge, peace, and prosperity.

    From darkness unto light—the light that empowers us to commit ourselves to good deeds, that which brings us closer to divinity. Lights of Diwali also manifest a time of inner illumination where lights force ill-thoughts and ignorance out and encourages one to seek the truth of life.

    This Diwali, illuminate every corner of your homes and fill the scent of soothing water lotus in the air with 'Nalini', our range of candles created for the festival of lights. With its golden flicker, beautiful jars, cloches, votives and an ethereal lotus fragrance, these candles can light up your homes for hours and makes for a great gift! This beautiful festive season, share your joy, togetherness and hope with Maeva.  

    Read more

  • Maeva candles Collection unveiled by Abilasha Mehta!

    0 comments / Posted on by Maeva Candles

    Abhilasha Mehta, unveiling the Maeva collection & sharing her love for scented candles.

    @feeling fab looking good: A Whiff Of Memories With Maeva Candles + Hostel Days

    In this Vlog, I take you down memory lane and relive my hostel days. I introduce you to my room mates, the ones I love and the one I did not love too much.
    Hostel life was initially hard for me but later I started enjoying it mostly thanks to my room mates.
    Maeva is my room mate Swati's brand and I am so excited to share this with all of you. I do believe that our sense of smell is really heightened....a little whiff of a familiar fragrance can bring back the faintest of memories. This is why I love candles, fragrances and lovely things...they improve the mood and the energy.

    Maeva candles and fragrances are amazing!!!! My favorite is the Water Lilly.

    Visit Maeva Candle's website to place your set of candles!

    Lookinggoodfeelingfab's channel

    Read more


    0 comments / Posted on by Maeva Candles

    Every festival has a nostalgia-inducing scent and Christmas smells absolutely delightful! Although great on any other balmy day of the year, our ‘Mistletoe line’ is the best suited for Christmas day. Warm and Sweet, rich and zesty, our candy cane scented candle is best seated near your stuffed stockings, in the Kitchen shelf where wonderful plum cake is being made, under the tree where eagerly awaited gifts sit, in the living room where carols are sung off-tune or under the magical mistletoe to set a romantic touch to the many kisses it oversees, According to Norse Mythology, the unassuming mistletoe caused the death of The God Baldur and his mother’s grief turned this plant from being devious to friendly. The sentiment aligns with Christmas and mistletoe is thus hung to encourage love and joy all around. Humans have mischievously taken this forward to kissing anyone who comes under a mistletoe! We cannot think of greater reasons of bringing our ‘Under the Mistletoe’ line of candles home with you.

    Check Link  :

    Read more

  • First post

    0 comments / Posted on by Shopify

    This is your store’s blog. You can use it to talk about new product launches, experiences, tips or other news you want your customers to read about.

    You can check out Shopify’s ecommerce blog for inspiration and advice for your own store and for your store’s blog.

    How do I remove this post?
    Log in to your store’s admin area then go to the blog section to delete this post.

    Read more